All in social media
Everyone may have social media, but small businesses often struggle with the two-edged sword: resources and training. Small business owners face the added challenge of managing an area they may have little knowledge of. Here are some do's and don'ts for those of us without a staff.
Google introduced changes to it's search algorithms this week that give preference to mobile ready sites. Is your site ready for this?
People get frustrated with technology because they have a fundamental misunderstanding about what the point of it is. It is not a magic bullet to make your life easier (although that can be a by-product). It is to expand your capabilities, connect you with things you never knew you needed and give you insights into your business and your customers that you never imagined. But that does not come easy. It's work. But the payoff is power - and that's worth the journey.
Broken Windows — small signposts of trouble — are often ignored. In life and in business, not staying on top of problems can lead to much bigger concerns. Do you know where the broken windows are in your business?
Whether you are on social media or not, many of your customers are. How you handle the negative comments is just as important as how graciously you accept the positive ones.
Your identity is critical to your businesses and it needs to be carefully developed and protected. Your logo is very important and should be done professionally. But make sure you know what you should expect from a professional designer and that you inspect what you expect.
Learn the Terms of Service for social networks and avoid getting "ghost banned" or suspended for violating them.
